Many publishers are feeling generally optimistic about the future of the industry. Yet according to Gail Rebuck, chairman and c.e.o. of Random House Group, 2010 will be a year of ‘steady’ rather than stellar results leading towards a ‘tectonic’ shift over the next few years.
She is not alone in her view that the book trade will see the recession through but needs to prepare for continued unprecedented change over the coming years with the increase of interest in all things digital. HarperCollins UK chief executive and publisher Victoria Barnsley agrees, ‘The day when we sold only hardbacks and paperbacks will be looked backed at with wonder.’
One of the big questions about the digital future is whether it will gradually erode the popularity of print books – and ultimately replace certain types of books altogether – or encourage a new audience to enjoy the experience of reading great books?
