With millions of books listed on Amazon, it can be a challenge to get your book noticed by shoppers on the site. Here are six strategies for helping customers find your book on Amazon.
1. Use Keywords in the Title and Subtitle of Your Book
Many shoppers search for books on Amazon by doing keyword searches, so it’s important to use relevant keywords in the title and/or subtitle of nonfiction books. If you’re publishing in Kindle format, it’s easy to add a subtitle if the book doesn’t already have one.
There’s also a keyword area on the Kindle publishing dashboard where you can input keywords for all types of books. Think about what kind of terms people might use to search for books like yours on Amazon.