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Archive for the ‘marketing’ Category
Monday, March 19th, 2012
 I am delighted to introduce this guest article from Dana Lynn Smith, The Savvy Book Marketer. Enjoy!
With millions of books listed on Amazon, it can be a challenge to get your book noticed by shoppers on the site. Here are six strategies for helping customers find your book on Amazon.
1. Use Keywords in the Title and Subtitle of Your Book
Many shoppers search for books on Amazon by doing keyword searches, so it’s important to use relevant keywords in the title and/or subtitle of nonfiction books. If you’re publishing in Kindle format, it’s easy to add a subtitle if the book doesn’t already have one.
There’s also a keyword area on the Kindle publishing dashboard where you can input keywords for all types of books. Think about what kind of terms people might use to search for books like yours on Amazon.
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Tags: author, book, marketing, platform
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Monday, October 17th, 2011
 This is a guest post from Catherine G Lucas, author of In Case of Spiritual Emergency: Moving Successfully Through Your Awakening (Findhorn Press 2011).
I wanted to reach across the Atlantic with my book launch. Since I signed the contract with Findhorn Press for In Case of Spiritual Emergency, I’ve been keen to get my message out to as wide an audience as possible.
When it came to deciding on the kind of book launch, a virtual event that was truly international instinctively felt right.
I could have chosen a teleseminar format which would have achieved that, but I wanted something more visual. Also, because I work in the voluntary, charitable sector, my concern was that participants would be put off by the potential cost of the phone call, despite my giving low cost options.
I’d heard the term ‘webinar’ and decided to go for that format. First mistake!
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Tags: audience, author, book, launch, marketing, promotion, publish, virtual
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Monday, August 15th, 2011
 An author platform is about being visible in the world so that people who are interested in all that you have to offer know you exist. This potentially includes agents, publishers and the media as well as readers, writers and other like-minded souls.
There’s a great deal of information available now on how to build an author platform. Blog posts, courses and classes teach the elements of what a platform includes and the mechanics of how to take action.
Cultivating the right mindset is perhaps one of the most important ingredients for success. It enables you to develop meaningful relationships with people and take authentic action right from the start.
Here are 10 tips to support you to build an authentic author platform:
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Tags: action, agent, author, creative, media, mindset, platform, professional, publisher, readers, writer, Writing
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Tuesday, October 26th, 2010
 I am delighted to announce that The IACCW Experts’ Guide to Writing, Publishing & Building Your Authentic Author Platform is now officially published and available for all conscious and creative writers to enjoy!
Featuring exclusive interviews with our six bestselling authors and IACCW Experts on the secrets to authentic success, this beautiful package makes a valuable addition to any writer’s library of resources.
You will learn how:
- New York Times bestselling author Mike Dooley prepares to do his writing plus tips to apply to your writing
- leading US book publicist Arielle Ford discovered the one thing that all bestselling authors have in common (and what that is!)
- inspired author entrepreneur Nick Williams explains the two levels of building your author platform
- New World Library publisher Marc Allen makes decisions on which new books to publish and how to apply that information to your authorship
- Smart Women’s Institute CEO Sheri McConnell recommends writers raise their profile through membership of a good quality association
- President of the Global Speakers Federation Alan Stevens summarises his most important PR tip in just 3 words!
- And so much more …
Dive in to find out how it feels to be a bestselling author and what light that perspective shines on your current writing projects so that you can fulfill your true potential as an authentic author in the world today.
Click here for more information …
Tags: audience, authentic, author, book, communication, creative process, marketing, platform, publication, Publishing, readers, writer, Writing
Posted in Announcements, Authenticity, Creativity, marketing, Publishing, Writing | No Comments »
Thursday, October 7th, 2010
How are you on this bright autumn day? Today is the new moon which is a great time for new beginnings, and I am writing to invite you to a new Preview Call for a brand new project.
Over at the International Association of Conscious & Creative Writers we are publishing a new resource for writers which we’d like to encourage you to see as a way to start – or add to – your own library of resources.
You see, when it comes to gathering the inspiration and information you need to write, creating your own library of resources should be right at the top of your priority list. When you have all of your favourite books and audios easily accessible in one place, you can dip in to refresh your ideas or trigger new possibilities with your writing at any time.
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Tags: authentic, author, conscious, creative, expert, library, platform, publisher, Publishing, writer, Writing
Posted in Announcements, Authenticity, Creativity, Events, marketing, Publishing, Writing | No Comments »
Tuesday, August 3rd, 2010
I hope you’re having a good week so far as we head into the new month of August.
This is just a quick courtesy reminder that today, Tuesday 3 August is the registration deadline for the Writer’s Journey Raise the Bar Individual Coaching Program.
If you haven’t yet had a chance to check it out, you can read all about it, watch a short video and access the audio recording of the Preview Call by clicking here …
This individual coaching program has been created for writers at any stage of the writing journey to benefit from professional feedback, guidance, structure and support.
My commitment to you is that I will meet you exactly where you are on your writer’s journey and guide you to raise the bar to the next level – whatever that is for you – so that you make solid progress and experience tangible results.
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Tags: agent, author, book, book proposal, creative process, mindset, platform, publication, publish, readers, writer, Writing
Posted in Announcements, Book Proposals, Creativity, marketing, Publishing, Writing | No Comments »
Tuesday, July 20th, 2010
Raising the Bar on the Writer’s Journey means knowing what you already have in place, understanding precisely what you need to do next, and applying yourself consciously and creatively to consistent action! Raising the bar is an integral part of the journey to successful published authorship and needs to be applied at every stage along the way.
Join me on Tuesday 27 July at 8pm (BST/3pm EST) for a FREE Preview Call* to present the Raise the Bar Individual Coaching Program and learn the secrets of successfully raising the bar on your writer’s journey.
Click here to register …
I’ll also be sharing with you the details of the * 4 month * Raise the Bar Individual Coaching Program for just * 10 writers * starting in September (registration closes Tues 3 August). The Raise the Bar Individual Coaching Program has been created for writers at any stage of the writing journey to benefit from professional feedback, guidance, structure and support.
Read about the Raise the Bar Individual Coaching Program here …
If you’re ready to learn more about raising the bar on your writer’s journey, why not join me for an inspiring and interactive Preview call on Tuesday 27 July at 8pm (BST/3pm EST).
Click here to register …
If you can’t make the live call, no problem. Register anyway and we’ll send you access to the audio recording so that you can listen any time.
Enjoy the journey!
Julia
(*Usual telephone call charges apply)
Tags: action, agent, author, book proposal, creative process, inspiration, mindset, platform, publish, publisher, readers, success, support, true voice, writer, Writing
Posted in Announcements, Authenticity, Book Proposals, Creativity, marketing, Publishing, Writing | No Comments »
Monday, May 17th, 2010
 The book industry is in the midst of what can only be described as “unprecedented” change (how often are we hearing that word spoken in the media at the moment?)
The coming weeks, months and years are likely to see new practices being adopted as we all adapt (or not as the case may be) to the new territory we find ourselves in when it comes to writing, publishing and selling books.
In advance of any major change being implemented, we first need to shift our mindset from what we are used to, and what we expect, towards what is required in order to succeed in the contemporary marketplace
One topic which has recently been placed on the agenda by the forward-thinking publisher at The Friday Project, Scott Pack (formerly of Waterstones), is to “generate excitement” around selling books.
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Posted in marketing, Publishing, Writing | 2 Comments »
Monday, April 19th, 2010
 When it comes to understanding the psychology of purchasing books and other products on-line, Amazon stands out as a real success story. The innovative and customer-centred approach that Amazon has employed to create and maintain its dominance in internet retailing is impressive.
One of the latest new offerings from Amazon is the launch of dedicated author pages. These offer customers a full bibliography, recommended titles and videos which are said to be like having a “bookshelf of the author’s titles” on the website.
There are also links to other related items such as DVDs connected to a specific author or book so that customers have plenty of choice for following up their interest further.
The same principles which are being used to such great effect by Amazon can be employed by all authors to build their success in the marketplace. The scale and details may be different, but the approach is worth paying attention to.
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Tags: author, marketing, platform
Posted in marketing, Publishing, Writing | No Comments »
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I am delighted to introduce this guest article from Dana Lynn Smith, The Savvy Book Marketer. Enjoy!
