IACCW Member Event
Personal Branding for Authors with Malcolm Levene
4th August 2011
Each of us already has a Personal Brand; it’s what others say about us when we are not in the room. Our Personal Brand consists of an Inner Brand: our values, beliefs, and what we stand for, and an Outer Brand: the way we communicate, our level of E.Q. (Emotional Intelligence) and the over-all impression we make. When these two aspects are congruent and authentically represent us, we become more confident, more compelling and more of who we are.
In the contemporary marketplace, authors who don’t have a Personal Brand could risk not being noticed, or recognised, for their unique attributes and contributions. To be successful, our Brand needs to be reliable, trustworthy, credible, integrity driven and encourage good word-of-mouth recommendations. We all want to connect with people who have those characteristics, and readers today want to feel a connection to authors more than ever before.
To be successful in your own unique way, you need to learn how to create your own Personal Brand from the inside out. Join us to learn how to do just that and discover:
- A clearer understanding of your unique, authentic Personal Brand
- How to improve communication skills as an author and in your life
- Clarity about how to reach a higher level of Emotional Intelligence
- How to position yourself for greater success as an author
As a Personal Banding Coach, Malcolm Levene works with businesses and individuals to help them project an authentic Personal Brand, a Brand that accurately portrays who they are from the inside out. He offers his extensive experience to enable people to attain their goals, maintain focus and be highly effective in their day-to-day interactions. Malcolm’s corporate clients include Prudential, Deutsche Bank, Tesco, Citigroup, Robert Walters PLC, Nestle’, Volvo, The Bank of New York Mellon, KPMG, Old Mutual and McDonald’s. For more information visit www.malcolmlevene.com
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