IACCW Member Event
Conscious Marketing for Authors with Lisa Cherney
9th September 2010
Have you ever wondered how you are going to attract the attention of agents, publishers and readers with your book ideas when there are so many other writers trying to do the same? You know that your approach/story/philosophy is different but how do you communicate that and ensure your voice is heard?
If your writing is an extension of you, then the things that make you personally unique are the key to standing out from the crowd. These are your “Unique Abilities” and they are about you, not the words you write.
When you have fabulous ideas, insights and stories to share, marketing those effectively comes from being ready to show up and be visible in the world as the author of your book. If you hold back from fear of bragging or because you are not ready to own what makes you great, then your marketing will sound like everyone else’s.
So, if you want to attract the right people and opportunities into your life to be successful as an author, it’s time to own your individuality.
In this interview we will talk about ways for you to find the words you need in order to market yourself successfully. You will learn how to talk about your Unique Abilities with passion and clarity, and by the end you will know:
- The value of effective marketing for authors today
- How utilizing Unique Abilities will make you stand out from the crowd
- The critical differences between your "target" and your "ideal" agent/publisher/reader
- Simple methods for communicating your uniqueness in your marketing
- How to continue to build your Unique Ability portfolio to build your author platform
Lisa Cherney is a marketing expert and President of Conscious Marketing, now celebrating its 10th year. Lisa’s mission is to help business owners find their authentic marketing voice so they can attract their ideal clients. Lisa’s energy, power and enthusiasm have inspired thousands of entrepreneurs to record-breaking profits while creating businesses full of passion. As co-author of Inspiration to Realization: A Women’s Guide to Business, Personal & Spiritual Fulfillment, Lisa also has the personal and professional expertise to adapt her award-winning and insightful approach to showing authors how to engage with successful marketing strategies to support publishing success. For more information see www.consciousmarketing.com
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