In the news this week we have heard about the phenomenal sales of Dan Brown’s new book The Lost Symbol.
In fact his publisher, Transworld, claimed that ‘in its first 36 hours the book had broken the record of total lifetime sales for any adult hardback novel ever published in the UK.’*
The first print run of the book was a staggering one million copies and apparently the reprint button is about to be pushed for the next printing.
All of this must be very exciting for Dan Brown, his agent and his publisher.
However, the sting in the tail of this story is that in the scramble for market share, retailers have taken discounts to ever deeper levels resulting in copies being sold for just £4.99.
