Posts Tagged ‘marketing’

5 Qualities of Successful Authors #4 Patience

Flower_bud_PatiencePatience means the capacity to endure waiting, delay, or provocation without becoming angry or upset (Roget’s New Millennium Thesaurus).

Patience is required at many different levels on the Writer’s Journey both with yourself and with others.

Why is patience such an important quality for writers?

First of all, writing a book for publication is a long term business.

Despite the fact that there are always exceptions to the rule, there are very few books that are written and picked up by an agent or publisher straight away. The norm is for the process to take time.

The stage where patience is most required, and one of the most important for all writers seeking commercial publication, is finding the right people to work with – agent and/or publisher.

The reason that it takes so long for publishing professionals to respond to your approach is that they genuinely do have an extremely long list of other tasks on their ‘To Do’ list. And this is before they even get to assessing new projects from new authors!

Add this to fact that they are almost always in meetings and inundated with material to read, and you’ll begin to get the picture.

Ironically, once a decision is finally made, from that point onwards everything suddenly switches to tight deadlines where everything needs to be completed ‘yesterday’.

With self-publishing, the long term nature of successful publishing takes into account the whole life cycle of the book. In this situation you need patience to nurture your book to success long beyond the launch.

It requires patience to cultivate mutually rewarding working relationships with people who will help to sell, market and promote your book. It also takes patience to build up a strong relationship with your readers that is likely to be rewarded by them buying your next book too.

Life has a way of taking the time required for projects to come to fruition – whatever that may be – rather than an arbitrary timeframe you may have decided you want to impose.

Usually, there is a bigger picture at work – if only you could see it then and there.

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IACCW MEMBER EVENT: Conscious Marketing for Authors

Julia McCutchen interviews Lisa CherneyLisa straight

Have you ever wondered how you are going to attract the attention of agents, publishers and readers with your book ideas when there are so many other writers trying to do the same? You know that your approach / story / philosophy is different but how do you communicate that and ensure your voice is heard?

In this interview we will talk about ways for you to find the words you need in order to market yourself successfully. You will learn how to talk about your Unique Abilities with passion and clarity, and by the end you will know:

  • The value of effective marketing for authors today
  • How utilizing Unique Abilities will make you stand out from the crowd
  • The critical differences between your “target” and your “ideal” agent/publisher/reader
  • Simple methods for communicating your uniqueness in your marketing
  • How to build your Unique Ability portfolio to build your author platform

Lisa Cherney is a marketing expert and President of Conscious Marketing, now celebrating its 10th year. Lisa’s mission is to help business owners find their authentic marketing voice so they can attract their ideal clients. As co-author of Inspiration to Realization: A Women’s Guide to Business, Personal & Spiritual Fulfillment, Lisa has the personal and professional expertise to adapt her award-winning and insightful approach to showing authors how to engage with successful marketing strategies to support publishing success. For more information see www.consciousmarketing.com

Date: Thursday 9 September   Time:16:00 BST / 11:00 EST

Want to listen to this teleseminar interview for free but not yet an IACCW member?

Find out about how to do so and discover the other benefits of becoming a member of the International Association of Conscious & Creative Writers (IACCW) by clicking here …

5 Qualities of Successful Authors # 3: Perseverance

Female rock climber reaching the summit.Perseverance is about dedication, resolution and stamina, and can be defined as the ‘steady persistence in a course of action, a purpose … especially in spite of difficulties, obstacles, or discouragement’.

If you were to exchange the word ‘perseverance’ for the phrase ‘writing a book for publication’, the remainder of the sentence would still be accurate!

The Writer’s Journey certainly includes many points along the way which demand an incredible amount of determination and tenacity.

It can be a long path from inspiration to publication and how you handle the inevitable challenges will make all the difference to the quality of your journey and to the end results.

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Discover Your Authentic Voice Online Masterclass Preview Call

Julia McCutchen and Nick Williams introduce the Discover Your Authentic Voice Online Masterclass

Thursday 13th May atn201067919678_7239
20:00 BST / 15:00 EST

We have created an information-packed preview call for you on our IACCW signature training for 2010, Discover Your Authentic Voice Online Masterclass.

Our preview call is taking place on Thursday 13 May at 8pm (BST/3pm EST) and we will be sharing a huge amount of high quality information on our topic of discovering your authentic voice – on the page and in the world. We will also share with you the details of our new Online Masterclass starting on Wednesday 2 June.

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Amazon Launches Author Pages

Amazon_Authors_Choice_Screen_shotWhen it comes to understanding the psychology of purchasing books and other products on-line, Amazon stands out as a real success story. The innovative and customer-centred approach that Amazon has employed to create and maintain its dominance in internet retailing is impressive.

One of the latest new offerings from Amazon is the launch of dedicated author pages. These offer customers a full bibliography, recommended titles and videos which are said to be like having a “bookshelf of the author’s titles” on the website.

There are also links to other related items such as DVDs connected to a specific author or book so that customers have plenty of choice for following up their interest further.

The same principles which are being used to such great effect by Amazon can be employed by all authors to build their success in the marketplace. The scale and details may be different, but the approach is worth paying attention to.

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Publishers Optimistic About the Future

Optimism-rainbow_over_lakeMany publishers are feeling generally optimistic about the future of the industry. Yet according to Gail Rebuck, chairman and c.e.o. of Random House Group, 2010 will be a year of ‘steady’ rather than stellar results leading towards a ‘tectonic’ shift over the next few years.

She is not alone in her view that the book trade will see the recession through but needs to prepare for continued unprecedented change over the coming years with the increase of interest in all things digital. HarperCollins UK chief executive and publisher Victoria Barnsley agrees, ‘The day when we sold only hardbacks and paperbacks will be looked backed at with wonder.’

One of the big questions about the digital future is whether it will gradually erode the popularity of print books – and ultimately replace certain types of books altogether – or encourage a new audience to enjoy the experience of reading great books?

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