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The Four Cornerstones of a Powerful Platform

with

Gabriella Goddard, author of Gulp! (Penguin)

Do you want to sell loads of books or would you rather be the best kept secret on the bookshelf? If you chose the latter then I’m afraid to say you’re in the wrong business!

Your success as an author depends to a large extent on how many books you sell. That’s why one of the first questions a publisher will ask is 'what sort of platform do you have?' … So what would your answer be?

Whether you’re just starting out, or whether you’re already published, developing a powerful platform is the secret to selling more books. 

In this session we explore the four cornerstones of building a powerful platform; your database, your profile, your relationships and your 'engine room'. 

We take a close look at each cornerstone and discuss why it’s important, what impact it has on your chances of success and practical ways that you can create it. 

Learn how to:

• quickly build a quality 'fan' base 
• raise your visibility in the local and national press
• nurture long lasting relationships with your potential readers, journalists and key influencers
• establish an 'engine room' that is efficient, effective and easy to manage
• leverage your platform to expand your income potential

Plus we show you how to approach all this from a place of curiosity, fun and adventure.

Obviously a session not to be missed!

Gabriella Goddard is the author of  Gulp!: the seven-day crash course to master fear and break through any challenge published by Penguin UK in 2006.  A former marketing and branding director with an international career spanning the globe, she is now a leading Executive Coach working with senior managers, entrepreneurs, career professionals and media personalities.  She is the career columnist for In London magazine and is regularly featured in the national and international press, and on national radio and TV.  For more information see www.gulptime.com