Writer's Journey FREE Teleseminar Interview with Joanna Penn

How to Identify the Right Publishing Option for Your Book
 
Julia McCutchen interviews Joanna Penn

The publishing industry is in a state of major change.

Advances in technology and continued deep discounting by retailers are raising questions about the long term future of the traditional publishing model.

This situation is a double-edged sword for authors.

It is becoming increasingly challenging for new authors to inspire enough confidence in agents and publishers to take them on.

Simultaneously, doors are opening elsewhere for writers to take their work directly to their readers - without the requirement of such 'intermediaries'.

Over the last few years, Joanna Penn has studied the various options available to authors which she summarises in her Publishing Quadrant blueprint.

This Publishing Quadrant is the model which authors can use to decide which publishing option is right for them and their book.

One factor which all routes to market have in common is the need for authors to engage actively in the task of building their own platform.

And Joanna specialises in showing how web 2.0 tools can help authors publish, promote and sell their own books.

Join me for this enlightening interview with Joanna Penn, and by the end of the interview you will know:

• How the Publishing Quadrant works and which options could be right for your book 
   
• What print-on-demand publishing is and how it can save you money and see you published all over the world 
   
• How digital publishing and ebooks are changing the publishing world, and how you can create ebooks and see them on the iPhone and the Amazon Kindle
   
• How Web 2.0 tools can help you market and sell your books yourself

Joanna Penn is the author of 3 books and a blogger at www.TheCreativePenn.com, one of the top 10 Australian writing blogs. Joanna is also the creator of the Author 2.0 Blueprint, which helps authors use web 2.0 tools to write, publish, sell and promote their books. Joanna is British but lives in Brisbane, Australia. 
 

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